Fashion Targets Breast Cancer was launched in the UK by Breakthrough Breast Cancer is 1996, and is now celebrating its 12th anniversary as the UK's leading charity fashion campaign. Based on the sales of the now famous logo T-shirt and other fundraising activities, the campaign has raised over 9.5m pounds for Breakthrough Breast Cancer!

The success of the campaign is proven not only in the money and awareness raised, but also in its fashion credentials. Designer Amanda Wakeley and fashion journalist Caryn Franklin co-chaired the first Executive Committee in 1996 and have continued to lead the campaign, which now has the support of the entire British fashion industry.

Breakthrough Breast Cancer is a charity committed to fighting breast cancer through ground breaking research and education programmes and has established the UK's first dedicated breast cancer research centre, in partnership with the Institute of Cancer Research. Breakthrough's scientific work ultimately aims to eradicate breast cancer by discovering the cause of the disease, finding methods of prevention and developing new treatments, with results being translated as rapidly as possible into practicle help for patients.

Breakthrough campaigns for policies that support breast cancer research and better services, as well as promoting breast cancer education and awareness among the public, policy makers, health professionals and the media. For more information visit www.breakthrough.org.uk.