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Sheer Numbers
For the 2009 FTBC Brazil campaign, IBCC used sheer numbers to help sell their FTBC t-shirts. Three different advertisements appeared in Brazil, featuring three (3) notable Brazilians.
Chef Alex Atala inside his kitchen full of FTBC Brazil T-shirts explains that, "To pay one year of the service cost of radiation sessions, we need to sell 450,725 t-shirts."
Actress Mariana Ximenez sat on a stage with FTBC Brazil t-shirts, stating "To pay one year of the service cost of chemotherapy sessions, we need to sell 1,126,035 t-shirts."
Singer Paula Toller stands inside her studio full of FTBC Brazil t-shirts, saying that "To pay one year of the service cost of surgery due to cancer, we need to sell 444,545 t-shirts."
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